‏ Colossians 2:4

 This I say ( τουτο λεγω ). Paul explains why he has made this great claim for Christ at this point in his discussion.

 May delude ( παραλογιζητα ). Present middle subjunctive of  παραλογιζομα, old verb, only here in N.T., from  παρα and  λογιζομα, to count aside and so wrong, to cheat by false reckoning, to deceive by false reasoning (Epictetus).

 With persuasiveness of speech ( εν πιθανολογια ). Rare word (Plato) from  πιθανος and  λογος, speech, adapted to persuade, then speciously leading astray. Only here in N.T. One papyrus example. The art of persuasion is the height of oratory, but it easily degenerates into trickery and momentary and flashy deceit such as Paul disclaimed in 1Co 2:4 ( ουκ εν πιθοις σοφιας λογοις ) where he uses the very adjective  πιθος (persuasive) of which  πιθανος (both from  πειθω ) is another form. It is curious how winning champions of error, like the Gnostics and modern faddists, can be with plausibility that catches the gullible.

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